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GoCardless case study

Women in Leadership

GoCardless are an innovative and rapidly growing organisation. Supporting over 70,000 businesses across the world, they have created a global bank debit network to rival debit and credit cards. A true fintech innovator, they are leading the charge in changing how we live our lives every day.

Recognising that they had a real challenge in retaining and developing their female leadership talent, they wanted to identify talented women from across the business and invest in their development, to improve the gender representation in their SLT.

The brief

GoCardless were looking for a solution that would specifically support their women in leadership population in a number of ways. They recognised that, whilst their talent were incredibly skilled from a technical perspective, they lacked some of the human skills that were required to set them up for success as future leaders within the business, particularly the ability to lead and inspire others They also saw an opportunity to shift the mindset within this population – improving aspirations, confidence and self-belief to push past the perceived glass ceiling and ultimately shift the needle on the gender gap that is notoriously challenging for women in tech leadership roles.

The solution

After an initial conversation about their goals and objectives, GoCardless placed a selection of high potentials from their women in tech population into the open Master Programme. Their delegates represented different parts of the business and had never worked together before. They were keen that they would benefit from coming together as a cohort, but also learning alongside others from different organisations.

The impact

Within 12 months of leaving the programme, all of the GoCardless delegates had been promoted. Furthermore, the once disparate members of the WIL population have since formed an alumni group, to provide a internal support structure to continue learning and developing each other. Internally the programme has been recognised as a real success story, with both the alumni and key internal stakeholders being huge advocates of the programme.

GoCardless are now running a second cohort with extended numbers, and are exploring other ways in which we can support their business long term.

“I love working with Ivy House, their programmes are superior both in terms of quality of delivery and impact to the business. 

Having put a cohort of high-potential females through the leadership programme, every single individual has gone on to assume more senior positions with wider scopes of responsibility.

It’s safe to say, we now have some incredible female leaders who are driving our business forward in their own authentic way –  and that is due to Ivy House.”

Eleanor Bird, Head of Talent Development, GoCardless





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