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What do people say about you
when you’re not in the room?

Imagine you’re listening in to a group of people talking; some you know really well, some are acquaintances and some you’ve only met a few times.

If they were asked their opinion of you, what would they say? And how to does this match up to what you would want them to say about you?

The truth is, we all have a personal brand. Let us reassure you now that there is no whiff of cynical, shiny social-media-influence-style posturing here. When we talk about your brand, we mean one that truly represents you; one that allows others to see you for the brilliant person you are, and allows you to make the greatest possible impact on the world.

Even that might make you feel uncomfortable – but that’s exactly why you need it. Because without a strong brand, your unique kind of extraordinary simply won’t cut through all the ordinary noise.

Like all things, if you leave your personal brand to chance, the chances of it being exactly what you want it to be is virtually nil.

To create a leadership brand worth having, you first need to ask yourself some questions:

  • What 5 words do you want people to use to describe you?
  • What are you passionate about and what change do you want to create?
  • What are your true talents and how do they add value to others?
  • What are you an expert in or becoming expert in?
  • What stories would you like others to tell about you?
  • Who would you like to be associate with?
  • What groups would you like to become active in – in and outside of work?

These questions are just the starting point for creating your personal brand. It’s something we focus on within the skill of Human Leadership, one of the extraordinary skills all our programmes are built around.





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